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Thursday, October 21, 2010

Apple (Canada) - MacBook Air - The next generation of MacBooks.

Apple (Canada) - MacBook Air - The next generation of MacBooks.

This is a problem. The Mac product line has been enhanced with the addition of the Macbook Air. The 11 and 13-inch wonders from Apple have me in a position of great conflict. On the one had this is a Macintosh, and Apple product, that is a remarkable work of technical art. They've produced technical art for years and are quite good at it. On the other hand it's an Apple and while I'm wondering about the sanity of the great Steve Jobs, especially after that most recent earnings call, the company's over-priced approach to proprietary technology, their technical arrogance, has bothered me for years.

The bottom line is that my conflict has been, for years, that Apple doesn't work and play well with others and while their products are nearly bulletproof from an operational stand-point, they remain closed-minded. Shamefully, I have recognized for some time that the benefits of closed-mindedness is that the system is incredibly stable and when it becomes unstable the responsibility falls squarely on Apple's shoulders. The thing is, they have taken on this responsibility quite well. My only argument against Apple, now, is the price... okay, was.

The new Macbook Air, and indeed the existing and wonderful Mac Mini, are examples of affordable personal computing awesomeness. A laptop that's stable, virtually un-threatened by viruses, and has Mac reliability for about $1000 is a good choice.

Now, don't get me wrong, I still feel that there is evidence that some of the Mac Users are delusional and they've set up in Apple's camp from a strictly non-technical standpoint. I also feel that if you need an economical PC that looking to a Windows-based system is going to cost you less, but I must stop myself from being Anti-Apple and admit to you, and everyone else that these new products, in fact many of their products right now, are amazing devices.

The iPhone, iPad, iPod Touch and Nano, the Mac Mini, and the new Macbook Air products offer a wonderful experience for the user, the consumer and as creativity tools. The use of any Apple product in an enterprise, for business, is another matter. For business, the reality remains that the BlackBerry and the Windows-based PC is the right choice, but that's another story.

A tribute to the durability of at least ONE Apple product: